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The most highly used marketing channel is Email. Email is a flexible and cost-effective way to reach many people very quickly. You can also design your message to generate leads and target specific audiences. Email marketing can have many different forms. These campaigns may include an email announcing fresh content, an ongoing newsletter delivered consistently, or approaching customers about the updation of products. Email marketing is not that easy and definitely needs experience to do so. We have an email marketing guide for beginners to help you better understand email marketing.